01 — BRAND PROPOSITION
02 — VISUAL IDENTITY
03 — BRAND WORLD
04 — PACKAGING
05 — ART DIRECTION
06 — DIGITAL DESIGN
07 — THE OUTCOME
A vision for a luxury ritual house.
Vicki Fourier, the founder of VYRA, came to me with a name and a vision: to create a premium lifestyle and wellness brand rooted in hospitality, celebration and refined sensory experience, with the understated elegance of St Barth at its heart.
01 — BRAND PROPOSITION
02 — VISUAL IDENTITY
03 — BRAND WORLD
04 — PACKAGING
05 — ART DIRECTION
06 — DIGITAL DESIGN
07 — THE OUTCOME
An identity built around quiet confidence.
Through a considered process of discovery, development and definition, I explored how VYRA’s essence could translate into a distinctive visual identity. The result is a refined wordmark and emblem, supported by a thoughtful palette, typography and visual language that balance feminine strength with understated elegance.
DISCOVERY
Exploring the visual territory for VYRA, from typographic directions for the wordmark to initial emblem concepts. Each route was considered against the brand’s core qualities: calm power, feminine strength and timeless elegance.
DEVELOPMENT
Refining the chosen direction, developing the wordmark and The Shell emblem, and establishing the supporting typography, colour palette and graphic elements that would form the foundations of the identity.
DEFINE
Bringing the elements together into a cohesive visual system, refining the final details and establishing how the identity works across different applications.
→ Brand Guidelines
01 — BRAND PROPOSITION
02 — VISUAL IDENTITY
03 — BRAND WORLD
04 — PACKAGING
05 — ART DIRECTION
06 — DIGITAL DESIGN
07 — THE OUTCOME
Defining the world of VYRA.
Developing the brand and content strategies to establish VYRA as a luxury ritual house, rooted in the effortless elegance of St Barth, hospitality and celebration. From defining its purpose, positioning and values to shaping its storytelling and editorial direction, the work created a framework for bringing VYRA’s philosophy to life — extending beyond supplements to embrace the full experience of celebrating well.
