Rooted in the 18th-century Cornish rebellion, Smuggler tells a story of community and quiet resistance. As essentials became unaffordable, smugglers supplied coastal communities with goods like salt — now reimagined as a premium, atmospheric, giftable product.

I delivered the brand identity, including logo design, typography, colour palette, brand guidelines, and packaging.

Brand & Packaging Design
Freelance · Australia · 2026